HEART First™, the App, a for-profit entity, is seamlessly tied to its own 501c3 non-profit organization called HEART-1st.
This is important because a portion of the sales price of each copy sold of HEART First will go to fund HEART-1st, its operations and fulfilling its mission. Tying the two entities together means no time has to be spent by management fundraising to keep HEART-1st in business.
The HEART-1st Mission
To accelerate mainstream medical adoption of mind-soul treatment - starting at point of cancer diagnosis - as part of a Total Cancer Patient Treatment Car Plan.
Why HEART-1st’s Mission is so Important:
Clinical research concludes that the benefit of treating a cancer patient’s mind and soul - measured by decrease in stress, pain, powerlessness and reliance on painkillers and prescription drugs - warrants mind and soul treatment become standard medical protocol from point of diagnosis forward. (Journal of Clinical oncology, Vol 30, Issue 8, 3/2012)
Despite research proving mind and soul treatment benefit, implementation into mainstream medical practice is virtually non-existent at point of diagnosis - meaning patients are suffering more then they need to.
Without HEART First as my coping and relief toolkit - I would’ve been one of those patients suffering more than necessary.
HEART-1st is a frictionless antidote to this serious problem:
o Working with, not against mainstream medical practice sole-focused on treating the patient’s body
o Self-empowering patients, and those in their caring support, to take matters into their own hands in real-time
Two Leading Cancer Organizations Agree:
The American Society of Clinical Oncology (40,000 members) and Oncology Nurses Society (39,000 members) recognize the benefits of, and support, early mind-body-soul care.
OVERVIEW: The Cancer Numbers Are Alarming
Together we can Right a Huge Global Wrong
o 250 Million People Affected by Cancer
o “HEART First” is a game-changer in a real-life game that counts 250 million players desperate for empowerment and pain and stress relief:
o The 14 million people who’ll be diagnosed globally with cancer this coming year.
o The tens of millions to follow in years to come.
o The 35 million survivors forever carrying the physical, mindful and soulful scars of cancer’s passage and fear of relapse
o An overshadowed and extremely important support group counting over 200 million members I term connected patients; family, friends, caregivers and healthcare professionals.
o It’s an unwritten law they put on a game face of strength and hope for the patient they see suffering, masking and leaving in want of treatment their own acute suffering.
o Chances are you already fall into one or both groups. If not, odds are you will in your lifetime
The Numbers Tell the Story
o Cancer declared an epidemic (World Health Organization 2010)
o 50% of men, 35% women, will have cancer in their lifetimes
o 1,600 people diagnosed with cancer/day in USA alone
o 50% of people with cancer now live 10+ years post-diagnosis
o 15+ million survivors (USA), 35+mm globally; rapidly rising
o 88 % of all adults are touched by cancer in some way or form
Art Therapy is a Magic Wand for Pain and Stress Relief
The therapeutic arts are recognized as an integral component of mind and soul care because:
(1) They trigger unseen neurological and psychological processes that bring real-time pain and stress relief
(2) They're simple, direct, non-invasive and have no negative side effects
However, In Health Distress Accessing Art Therapy is Problematic:
Art therapies tend to only exist independent of each other
When available aren't inclusive of all types of artistic relief therapies
Unavailable on demand; any time of day or night (pain can't tell time)
They're remote inside of or geographically from the treatment center: often require time, travel and expense to access
Post-hospitalization difficult, sometime impossible to access due to distance