Hi, I’m Jay Einbender, cancer patient advocate, visionary and Author behind a groundbreaking project entitled “HEART First™”.
“HEART First™” is an interactive, multi-sensory, self-help eToolkit (downloadable as an App) for empowering any person touched by cancer cope with and find real-time physical, mindful and soulful relief from the suffering the disease causes.
“HEART First” is a game-changer in a game where over 250 million people globally are desperate for and seeking relief from cancer-related suffering. If you’re one of those people touched by cancer’s reach - having personally experienced any aspect of the pain and stress the disease causes - the time you spend on this website getting to know what “HEART First™” is about - will be some of the most important minutes of your life.
To realize this divine-driven project, I enlisted and orchestrated a 75-person volunteer team of gifted artists and business professionals united in a single aim: to reduce suffering using the therapeutic arts: in the case of this project 26 lighthearted but meaningful Written Meditations (each starting with a different letter of the Alphabet 'A to Z') on the question, "What is the purpose of Life?" re-imagined into their artistic brethren; Narration, Visual Art, Music, Video and Aromatherapy (packaged separately).
I’m an expert in this subject matter. Akin to winning the lottery, I’m lucky to be alive; in the past 5+ years over 70+ million people have passed from the individual diseases I’ve been collectively diagnosed with, treated for, and survived: Stage IIIc and Stage IV Colon Cancer (metastasis lung), Skin Cancer, Advanced Heart Disease (6 stents), Late Onset Adult Type I Diabetes, Chemo-induced Peripheral Neuropathy, Leukopenia (white blood disorder), 6 surgeries, 4 physical rehabs, chemotherapy, prescription drug therapies and each of their short and long-term side effects.
I’m a man on a global mission: to share the tools I developed and used to deal with my own suffering to the benefit of the millions touched by cancer’s reach.
“HEART First™” exists to empower people to take coping and relief matters into their own hands, any time, any place.
“HEART First™”: SOLVING A HUGE PROBLEM
Doctors treat physical pain with prescription drugs and painkillers - but overlook holistic ways to treat not just the acute physical pain cancer and its treatments cause - but the mindful and soulful suffering too.
Clinical studies have proven a cancer patient’s quality of life - measured by decrease in stress, pain, powerlessness and reliance on painkillers and prescription drugs - improves when mind and soul are treated concurrent with body as part of a total patient care plan starting at point of diagnosis. (Journal of Clinical Oncology, Vol 30, Issue 8, 3/2012)
The arts are now recognized as an integral component of mind and soul care.
In Jay’s view it’s medically and professionally negligent this clinical directive hasn’t become mandate in mainstream medical cancer practice because it’s causing tens of millions of patients to suffer unduly. There are 4 reasons why…
4 GAPS FRAME THIS TROUBLING PROBLEM
(1) Doctors only train to treat the body
(2) Cancer Treatment Centers and Integrated Health Programs are people, resource, and time constrained
(3) Business of medicine prioritizes profits over patients
(4) The market (until HEART First™) lacked a 1-stop patient-centric product addressing the mind-body-soul issue.
“HEART First™” RESOLVES THESE 4 GAPS
“HEART First™” is groundbreaking in another way I’ve tied its being to its own high-impact social cause Movement, “HEART-1st”, a 501c3 non-profit organization leading a dual mission:
(1) To accelerate mainstream medical adoption of mind, body and soul treatment using artistic relief therapies starting at point of cancer diagnosis
(2) Administer the world's first "Buy-1-Gift-1" Program; for every HEART First App sold, a HEART First App will be gifted to a patient undergoing chemotherapy or radiation treatments who couldn’t afford its purchase. They will be delivered in batches of 100 to cancer treatment centers all over the world.
THE ART OF HEALTH™
The word “HEART” in the ebook’s title means more than love, caring and empathy - it’s an acronym for “Health-Enhancing Artistic Relief eToolkit” - a direct play off what the project delivers and its tagline, “The Art of Health”.
9 REASONS ARTISTIC RELIEF THERAPIES WORK
Electronically delivered therapeutic artistic expression was my go-to coping and relief salvation for 9 reasons. They're:
(4) Available on-demand
(5) Don’t require a healthcare professional’s permission
(6) Don’t require a healthcare professional’s oversight
(7) Don’t require a healthcare professional’s presence
(8) Have no harmful side effects
(9) Offer private sanctuary from cancer’s storm whenever needed – which is every day for most people
HEART First is every patient’s “BVFF”, short for “Best Virtual Friend Forever” because it’s a way to take coping and relief matters into your own hands in any place at any time using your portable electronic device.
“HEART First”: ITS OWN START-to-FINISH “EXPERIENTIAL ART PIECE"
By design, I orchestrated “HEART First™” as a start-to-finish “Experiential Art Piece”; meaning few of the ebook’s 75 collaborators have met each other, or read or seen any portion of the ebook other then the Lettered Mediation ‘A to Z’ they were assigned as inspiration from which to create a therapeutic art relief piece for the ebook.
That meant each art piece’s creation was "pure"; that is not influenced by knowledge of who the other artist contributors were and what their creations looked or sounded like. As you’ll see once the ebook is released, it’s mind-blowing how well the individual artistic relief pieces sync with each other when combined and edited into movie-like "Coping And Relief Experiences" (CAREs) whose whole is therapeutically exponentially more powerful then its individual parts..
As you’ll come to discover, when you read the otherworldly, utterly amazing story of how “HEART First” came to be in PART I of the ebook - this massive project was driven by higher powers from the get-go - in the form of as series of divine-driven intuitions I received starting 11/11/11.
One of those intuitions guided me to memorialize the “Experiential” principle of the eToolkit as one of the its hallmarks. As you’ll come to know "HEART First" has layer-after-layer-after-layer to its soul.
“HEART First’s” own “Experiential Grande Finale” will occur after its release date: a day-long unveiling of the entire project and all its contributors to each other. This very special event will be professionally filmed; the film content divided between the ebook’s website and an inspirational documentary that will tour the globe and be available in medical treatment centers.